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September Is Life Insurance Awareness Month: Why It Matters for You

September is Life Insurance Awareness Month. It’s a reminder to pause and ask yourself an important question: if something happened to you tomorrow, would your family be financially protected?

Life insurance isn’t complicated. It’s about making sure the people who depend on you can keep going financially if you’re not here.

Why people buy life insurance

  • Replace income – covers everyday bills, groceries, and future expenses.

  • Pay off debts – such as a mortgage, auto loan, or credit cards.

  • Protect children’s future – funds college, childcare, or long-term needs.

  • Support a spouse or partner – helps maintain their lifestyle and retirement plans.

  • Business continuity – keeps a small business running during transition.

Common myths

  • “It’s too expensive.” In reality, term life policies can cost less than daily coffee.

  • “I don’t need it yet.” Waiting only makes coverage harder to get and more costly.

  • “I have coverage at work.” Employer plans are often limited and don’t follow you if you change jobs.

Why review coverage now

  • Life changes—marriage, children, buying a home—should trigger a review.

  • Many people are underinsured without realizing it.

  • Rates are based on health and age. Acting sooner saves money.

Next steps

Take 15 minutes this month to look at your current coverage. If you don’t have life insurance, or aren’t sure if what you have is enough, talk to one of the agents at Lake Country Insurance Services. We can compare multiple companies, explain options clearly, and help you find a plan that fits your budget.


👉 Ready to review your coverage? Contact us today and let’s make sure your family’s financial future is protected.